Krishna Kiran's

A poorly conceived ad campaign  It felt like a billion hearts have broken on one single day. There is a lot of disappointment in the Indian sub-continent with Indian team losing to Australia in the World Cup semi-final match at Sydney yesterday by 95 runs. There are plenty of unwanted jokes(some of them crude) doing the rounds in social media especially on one film actress and her cricketing boyfriend who scored just one run of 13 balls at a critical time when India needed his batting badly. The credit for such social media bashing of these two personalities must be partly given to Star Sports and their ad campaign.  The team had an unstoppable run till the semi-final but fell short of own expectations. While it is very normal to lose or win in a match the ad ‘Won’t Give It Back’ made the team to ‘lose’ the real match and the cup even before it all started. The ad made by Lowe Lintas for their client Star Sports is nothing but a mockery of the spirit of sportsmanship. No s

This movie will definitely rank as one of the finest movies produced in Tollywood in the recent past. The theme of the movie revolves around questions like “Who Am I?” and “What Am I doing?”, that every person might have at least once in their lifetime. Subramanyam, played by Nani , works as an Investment Banker and is driven by ambition, status and money. A product of IIM-A, his vision and mission in life is to make it big in life. He is so much engrossed and hooked on to his goal that he forgets the present moment and the beauty of life. At a time when he was about to realize his dream by getting engaged to industrialist and also his boss Pasupathi ’s (played by Nazar ) daughter Ria (played by Ritu Verma ), an unexpected entry happens in the name and form of his childhood friend Rishi ( played by Vijay Devarakonda , a new find for Tollywood). Vijay played his role very well though there was a bit of overdose on two occasions owing more to directorial issues. Rishi, the charac

Life is about movement that happens every moment. One can experience the completeness of it either by being totally absent or being totally present. The former means that one is in a constant state of bliss that is far beyond the reach of the vagaries of life and is unfazed by them. The great saints fall in this category. The latter state means that a person is completely absorbed in the activities of life and attends to them with total concentration and alertness for the benefit of others. Selfless political leaders and other founders of big companies that employ lakhs of people fall in this category.   Life is to be lived and not passed. To understand this in a clearer way, let us take the case of two snakes. One snake is dead and is in a glass jar in the science laboratory of a school/college. The other snake is alive and moving around in a jungle and living its life in a normal course. It is hunting, shedding skin, doing various other activities and experiencing the world in it